Landing pages are crucial for turning visitors into leads. If you struggle to make your landing pages work for your business, you’re in the right place! Drawing from years of experience and numerous tests, here are some of the best practices for high-converting landing page conversion. 
Let’s dive in!

Table of Contents for all the best practices

• 1. Use Social Proof Above the Fold 📈
• 2. Clarify Your Message with Eyebrow Copy ✍️
• 3. Write Conversational Copy 💬
• 4. Use Testimonials Strategically 🎤
• 5. Incorporate Visual Comparison Tables 📊
• 6. Highlight Benefits Over Features 🌟
• 7. Create a “Too Long, Didn’t Read” Section 📖
• 8. Add a CTA Booster to Alleviate Hesitation ⚡
• 9. Consider an Editorial Bait Lander 📰

1. Use Social Proof in your landing page 📈

People trust people! Consider showcasing customer photos, testimonials, or impressive stats about your service. 

Using social proof is essential for enhancing credibility, which can significantly impact your conversion rate.
When you implement landing page best practices and showcase testimonials or user reviews, you create an effective landing page that resonates with visitors.
This approach not only helps to convert visitors into leads but also improves your landing page conversion rate. Studies show that landing pages have an average conversion rate of around 2.35%, so applying landing page optimization techniques can elevate your page performance.

To create high-converting landing pages, you can utilize a landing page builder that offers landing page templates designed to attract attention. If you want to save time on the template visit the Sheylo shop.

A great landing page typically includes compelling landing page copy, strong calls-to-action, and visually appealing landing page design. Moreover, ensuring your mobile landing page is optimized is crucial, as more users are browsing on mobile devices. By focusing on landing page optimization, you can reduce your bounce rate and achieve the best landing page results possible.

Additionally, real-time social proof notifications can boost conversions by creating a sense of urgency. Tools like Use Proof can show pop-ups of recent sign-ups or purchases, making your landing page feel lively and trustworthy.

2. Add a Call to action (CTA) Booster to Alleviate Hesitation ⚡

Sometimes, potential clients hesitate to click your call to action (CTA) due to fear of making the wrong choice.
Adding a reassuring line beneath your CTA, such as “Get set up in five minutes” or “No credit card required,” can alleviate that concern and make them feel more comfortable taking action.

Leave the “subscribe here” to the trash, it’s time to speak into live into your CAT buttons.
While I’m in it …

3. Write Conversational Copy for your landing page 💬

People prefer a friendly chat over a corporate pitch. Use human, conversational language that resonates with visitors. 

When it comes to building high-converting landing pages, the key is to create a landing page that speaks directly to your visitors. This is why your voice is still valuable, AI doesn’t have to write every text for you all the time. 

The goal is to engage in a conversion that truly resonates with your audience.

Writing conversational copy is often underrated. A landing page that converts should speak directly to your visitors, making them feel understood and engaged that’s why it’s important to include relatable language and personal touches.

4. Use Testimonials Strategically 🎤

Testimonials can be powerful, but they need to be placed strategically. Instead of scattering them around, position them after you ask them to take action like adding an offer to a checkout.

You can also position them where they support your key claims. For instance, if you mention saving time, follow it up with a testimonial that reinforces that claim. This way, visitors see real-world proof right when they need it, enhancing credibility. This helps the average landing page conversion rate &  can highly increase your landing page conversion rate.

5. Incorporate Visual Comparison Tables for page visitors 📊

Help potential customers make informed decisions by creating a comparison table like SAAS companies often do. 
This visually lays out why your service is the best choice compared to competitors or traditional methods.
Focus on highlighting your strengths without bashing the competition.
This balanced approach educates your audience while guiding them toward choosing your service.

6. Highlight Benefits Over Features for high-converting landing page 🌟

Most visitors care less about the technical features of your product and more about how it benefits them. 

When it comes to building high-converting landing pages, the key lies in highlighting benefits over features.
A landing page that converts effectively communicates how your product or service can solve a problem or enhance a customer’s life.

For example, successful landing page examples often include compelling benefits that resonate with visitors, leading to a lower bounce rate and improved engagement and conversion. To create a high-converting landing page, focus on what your visitors will gain rather than just listing features.

Moreover, it’s essential to optimize your landing page for performance.
A well-structured web page can significantly affect the conversion rate for landing pages.

7. Design and first impression matter!  📖

To create landing pages that achieve a high conversion rate, it’s essential to focus on your landing page’s content and design.
Successful landing pages often include clear calls to action and engaging visuals that resonate with the target audience. For instance, examining landing page examples can provide insight into what elements contribute to a high-converting landing page. You can find that in specific sections. 

When you build landing pages, consider how to optimize your landing page for both engagement and conversion. A high bounce rate can signal that visitors aren’t finding what they need, which negatively affects your page performance. Therefore, it’s crucial to ensure that your page includes relevant design.

But we already know unless you’re super creative as an entrepreneur you don’t have the time to design. That’s why I’ve designed modern landing pages for creative and strategy entrepreneurs like you. You can find them over here. 

Implementing design best practices can significantly impact your landing page’s success. Like it or not its design does say a lot about your business. And it will impact the first impression of your visitors.
By utilizing strategies to create a high-converting landing page, you can elevate the conversion rate for landing pages and maximize the effectiveness of your marketing efforts.

8. Clarify Your Message with Copy for conversion ✍️

When visitors land on your page, they need to know they’re in the right place immediately.
This is where copy and eyebrow copy come in. It’s a small line of text above your headline that sets the context and assures visitors that they’re in the right spot.
For example, if your headline is about a service, your eyebrow copy could clarify the type of service or the problem it solves. This simple addition can significantly enhance user understanding and engagement.

9. Your time to test now

In conclusion, these 8 hacks are simple yet effective ways to enhance your landing page conversions.
Implementing even a few of these can lead to noticeable improvements in your lead generation efforts.

My challenge for you for this year: test your landing page. Take all of the data you have now and take a look at your visitor’s behavior then implement those 9 hacks and tell me about it!

Remember, it’s all about building trust, clarifying your message, and making it easy for visitors to take action!